Posts Tagged ‘Communication’
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Find Your Favorite Paper (Or Not) With Interactive Site
The number of newspapers continues to decline at an alarming pace (at least for those of us who've worked in the industry for more years than we care to admit), but there a few stalwarts still remain. Want to see who's still spilling barrels of ink daily? Then visit this site, a part of the Newseum’s interactive offerings. More than 800 newspapers worldwide have agreed to take part in this exercise, so scroll to your heart’s content and sample front pages from around the country, even the globe. (They’re not edited in any way, so the content of some might throw you. As the Newseum says, “discretion is advised.”)Turning Buyers Into Customers
Here is a great video of business strategist, Valerie Maltoni, explaining how businesses can talk to customers so they listen. She believes technology can help transform buyers into returning customers and explains the difference between buyers and customers. Buyers are people with many singular transactions whereas customers are buyers who decide to come back two, three, or more times to purchase from a brand they believe in. Social media not only helps transform a buyer into a customer, but it encourages that new customer to bring along their friends.
How Custom Publishing Can Improve Healthcare
Last fall I attended a talk given by James Merlino, M.D., of the Cleveland Clinic. Merlino serves as chief experience officer, where he leads a variety of initiatives designed to create a better patient experience from first point of contact through discharge.
Fearless Blogging
Anyone who ever dismissed the idea of blogging because they felt that it was a young person's medium should check out My Mom's Blog, written by 85-year-old Millie Garfield.
Just a Dash
Deciding between a hyphen and a dash in a sentence, title or even a sports score can get a little confusing. No more. I've got some quick pointers to help decide which line to use.Opting Out
I'm a huge fan of print publications, that's why I am in the editorial department, but is print the right way to go for everything? What about the Yellow Pages?
The Top Marketing Charts of 2010
Do you know the number one reason people "like" companies on Facebook? Are mobile campaigns more effective than online advertising? Which day is the best day to send an eNewsletter out to clients? Answers to all of these questions - and more - reside in "A Year in Numbers" Top 10 Marketing Charts and Research Articles of 2010, a very interesting compilation of articles by Ann Handley, the chief content officer of MarketingProfs.Political Stalking or Voter Education?
In the spirit of election week I thought I'd spread the word about an interesting site I've been made aware of, www.legistalker.org. Legistalker.org is a one-stop shop where you can stalk follow the online activities of your favorite, or not-so-favorite members of Congress.
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