Posts Tagged ‘Communication’
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Why is Web Usability Important?
Not only is web usability important, it's vital. In a competitive world of big-name brands and corporations fighting for the same space, you can’t simply launch a site and trust it’ll engage your audience. Developing your site from the ground up with the user in mind will increase the chances of conversion and gaining yourself a loyal customer base.
Social Media Grammar School
When it comes to dashing off a quick thought via Twitter or Facebook, we're all guilty of a couple LOLs or BRBs, and even the occasional typo. ow there are more and more people popping up to scold us and school us. They’re mad because they think that all grammar rules are going down the tubes on social networking sites.
Parthenon Adds More Talent to Our Team
Parthenon is pleased to welcome four new additions to our team: Becky Eastridge, Diana Garrett, Candace Hutchins and Chrissy Seivers.
SoFresh Nashville: Email is Still Key!
Yesterday, several of us got to go to the "So Fresh" Social Media conference here in Nashville. We had the opportunity to hear from amazing speakers about a wide array of subjects, but of course my favorite session was about how email and social media are merging together. Greg Cangialosi explained that it's important to not ignore your email marketing program, since it's the "work horse" of your social media campaign. By integrating social media into your email marketing programs, you have the opportunity to convert your loyal audience into faithful fans.Write for Readers
The title got me, and I immediately clicked through to read a health newsletter's article about the "25 diet-busting foods you should never eat." Strangely enough, the most valuable information was in the comments.
Vocabulary Alert: “Facebook Me”
The social media/professional networking frenzy has morphed nouns into verbs: Google It. Twitter. Link me In. Facebook me. Hip slang or the demise of society? A recent brings this trend to life.
Sprouter: A New Social Networking Tool to Grow Ideas
Do you have a great entrepreneurial idea and want an unbiased - yet experienced - opinion? Asking family and friends what they think of your brainchild or next business venture can be helpful, but wouldn’t it be ideal to get feedback from fellow entrepreneurs experienced and knowledgeable in your industry of interest?
What Newspaper Journalists Can Teach You
Amid the financial turmoil plaguing the newspaper industry as a whole, accusations and general finger-pointing has abounded as industry players scramble to figure who's to blame.You've heard the culprits:
Jargon be Gone!
As soon as employees read the words, “synergistic opportunities” their eyes glaze over. Similarly, when customers read self-congratulatory prose about process management improvements, you’ve lost them. While the news being shared may be relevant or even critical to the intended audience, if it is masked in corporate jargon, it will never be heard. One of the most important things a CEO can do to improve his or her communication skills is to stop thinking about the audience and instead focus on the people in it.
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