Posts Tagged ‘Content Marketing/Writing’
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It’s How You Say It
Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment?Coca-Cola’s Super Bowl Social Media
Planning to watch the Super Bowl on February 5th? If you are one of the almost 60% of people who will also have a second screen nearby (iPad, smart phone, laptop), then be sure to check out Coke's latest social media experiment: CokePolarBear.com. The new site will feature Coke's adorable and popular polar bears reacting to the game in real time.Think Before You Link
The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.
What the New Facebook Insights Means to Marketers
If you've ever used Facebook insights, you're no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big.If Content Is King, Are You The Power Behind The Throne?
There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either.Audience Awareness Drives Success
The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.Seeing (And Hearing) Is Believing
Images help sell a story, which is why newsprint is usually livened up with photos. That holds true in the online world as well, where there are even more choices to augment even the driest copy. As is always the case, however, sometimes there can be far, far too much of a good thing.Social Media: I Don’t Like Your Tone!
In the mad rush to get something, anything, out onto a social media platform (or two, or three), the content can take a backseat to the process.
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