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	<title>Parthenon Postings &#187; Content Marketing/Writing</title>
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		<title>Strategy is Key to Successful Content Marketing</title>
		<link>http://parthenonpub.com/blog/2012/04/09/strategy-key-successful-content-marketing/</link>
		<comments>http://parthenonpub.com/blog/2012/04/09/strategy-key-successful-content-marketing/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 18:27:24 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Publishing industry]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=8321</guid>
		<description><![CDATA[Content marketing consumes about a quarter of all marketing budgets today. That has led many to proclaim, "content is king." It is true that engaging content based on a strategy tied to business goals is the king of marketing tools. However, content with no strategy is, at best, a distant royal relative.

Whether they call it "content marketing" or not, almost every company practices some form of content marketing. To engage with current and potential customers, companies may create a print newsletter, send an email update, share items on Facebook or write a blog. It is all content marketing.]]></description>
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		<title>It&#8217;s How You Say It</title>
		<link>http://parthenonpub.com/blog/2012/03/01/its-how-you-say-it/</link>
		<comments>http://parthenonpub.com/blog/2012/03/01/its-how-you-say-it/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 16:25:19 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[social media participation]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=8031</guid>
		<description><![CDATA[Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment? ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Coca-Cola&#8217;s Super Bowl Social Media</title>
		<link>http://parthenonpub.com/blog/2012/01/27/coca-colas-super-bowl-plans-social-media-domination/</link>
		<comments>http://parthenonpub.com/blog/2012/01/27/coca-colas-super-bowl-plans-social-media-domination/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 16:29:26 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Coca-Cola]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=7799</guid>
		<description><![CDATA[Planning to watch the Super Bowl on February 5th? If you are one of the almost 60% of people who will also have a second screen nearby (iPad, smart phone, laptop), then be sure to check out Coke's latest social media experiment: CokePolarBear.com. The new site will feature Coke's adorable and popular polar bears reacting to the game in real time.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Think Before You Link</title>
		<link>http://parthenonpub.com/blog/2012/01/13/link/</link>
		<comments>http://parthenonpub.com/blog/2012/01/13/link/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:24:01 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=7717</guid>
		<description><![CDATA[The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What the New Facebook Insights Means to Marketers</title>
		<link>http://parthenonpub.com/blog/2011/12/28/what-the-new-facebook-insights-means-to-marketers/</link>
		<comments>http://parthenonpub.com/blog/2011/12/28/what-the-new-facebook-insights-means-to-marketers/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 17:26:37 +0000</pubDate>
		<dc:creator>James Coates</dc:creator>
				<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media participation]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=7571</guid>
		<description><![CDATA[If you've ever used Facebook insights, you're no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>If Content Is King, Are You The Power Behind The Throne?</title>
		<link>http://parthenonpub.com/blog/2011/11/02/content-king-power-throne/</link>
		<comments>http://parthenonpub.com/blog/2011/11/02/content-king-power-throne/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 21:00:33 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Custom Web Development]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[social media participation]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=7194</guid>
		<description><![CDATA[There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Audience Awareness Drives Success</title>
		<link>http://parthenonpub.com/blog/2011/09/22/thy-reader-audience-awareness-drives-success/</link>
		<comments>http://parthenonpub.com/blog/2011/09/22/thy-reader-audience-awareness-drives-success/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 22:06:58 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Email/E-Newsletters]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Online magazine]]></category>
		<category><![CDATA[print publications]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6997</guid>
		<description><![CDATA[The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seeing (And Hearing) Is Believing</title>
		<link>http://parthenonpub.com/blog/2011/08/19/and-hearing-believing/</link>
		<comments>http://parthenonpub.com/blog/2011/08/19/and-hearing-believing/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 19:48:22 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog post tips]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[use of audio]]></category>
		<category><![CDATA[use of images]]></category>
		<category><![CDATA[use of video]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6518</guid>
		<description><![CDATA[Images help sell a story, which is why newsprint is usually livened up with photos. That holds true in the online world as well, where there are even more choices to augment even the driest copy. As is always the case, however, sometimes there can be far, far too much of a good thing.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media: I Don&#8217;t Like Your Tone!</title>
		<link>http://parthenonpub.com/blog/2011/07/28/social-media-tone-voice/</link>
		<comments>http://parthenonpub.com/blog/2011/07/28/social-media-tone-voice/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 13:01:49 +0000</pubDate>
		<dc:creator>Joe Morris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[social media participation]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6293</guid>
		<description><![CDATA[In the mad rush to get something, anything, out onto a social media platform (or two, or three), the content can take a backseat to the process.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Engaging Customers to Share your Content</title>
		<link>http://parthenonpub.com/blog/2011/07/14/engaging-customers-share-content/</link>
		<comments>http://parthenonpub.com/blog/2011/07/14/engaging-customers-share-content/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 17:24:13 +0000</pubDate>
		<dc:creator>Chrissy Sievers</dc:creator>
				<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[social media participation]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=6099</guid>
		<description><![CDATA[Sanjay Dholakia is CEO of Crowd Factory, the leading provider of crowd-powered marketing applications. He writes for Mashable that it’s not enough to enable your content to be shared; you have to creatively encourage it from your fans.

Why should I share your product’s campaign? Here are five good ways your brand can answer that question.]]></description>
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