Posts Tagged ‘Facebook’
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LinkedIn is a B2B Marketing Powerhouse
LinkedIn is an underappreciated powerhouse when it comes to B2B marketing. While most recognize that LinkedIn is a natural for courting a professional business audience, most marketers continue to pour many more resources into other channels, such as Facebook and Twitter. A recent study from HubSpot may cause them to rethink their strategy. It found that LinkedIn converted leads at a rate of 4:1 over Facebook and 7:1 over Twitter.
Outwitting Facebook Timeline
Timeline is here on Facebook, and it has completely changed the way companies interact with the customers who "like" them
Facebook Timeline: What You Need to Know Now
If you've been on Facebook for any significant amount of time, you have likely seen the mass disapproval that often accompanies change. And we're probably about to witness another wave of that.
Zynga Inspires Hasbro
Hasbro and Zynga have come together to develop a line of games and toys based on some of Zynga's characters and social gaming brands. Some of Zynga’s most popular games include FarmVille, CityVille and Words With Friends. Since old school Hasbro’s characterization of “games” has been associated with 80’s board games, this might mean a new definition of things to come for Hasbro.
It’s How You Say It
Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment?
Boost Consumer Satisfaction via Facebook Live Chats
As a child, I analyzed presidential candidates in terms of general likeability. Every candidate was judged by the same criteria as my 5th-grade friends: “Do you smile when you talk to me? Do you treat the girls as equals to the boys? Would you share your Lunchable with me if my mom packed a ham sandwich?” But the trump card that always won out when judging anyone was: “Are you a cat person?”
What the New Facebook Insights Means to Marketers
If you've ever used Facebook insights, you're no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big.Is Google+ Thriving?
When Google+ first arrived, the clammer about how it would forever change the way we communicated and the jeopardy it posed to Facebook seemed pretty ominous. Would Google+ turn out to be the end-all-be-all choice over Facebook or find it's own niche alongside Facebook as another up-and-coming social media outlet?
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