For those of us who like to read news from a variety of sources, a website that aggregates the news is ideal. Usually, my first go to location is my personalized Google home page, where I have a large number of feeds that "aggregate" in one place. However, Google Newsjust introduced an upgrade to their news service - and it may be worth a look.
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When I don't know something, I Google it. I seek answers on the Internet at home, at work and in the grocery store. It's instant gratification to get the answer quickly and move on.
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Every once in a while, I like to take a poll around the office to try and learn just a bit more about my co-workers. And, this week's poll was "What are the top three websites you could not WORK without or LIVE without?"
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So you've built a new website with a slick design, killer functionality and great content for your target audience.
Now what?
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As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than [...]
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As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than just price.
READ MORE
As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than on price.
My top three competitions to watch in 2010 are Google vs. Apple, Google vs. AT&T, and Google vs. Microsoft. In today’s post, I’ll explore Google vs. Apple
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The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles.
Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010:
1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the
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