Posts Tagged ‘LinkedIn’
How (and why) to plan for interactive marketing
The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles. Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010: 1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the
Social Media: The Minimum You Should Do
While social media may appear to be ubiquitous (especially to those of us in the industry), a quick scan of usage numbers indicates there are still a large number of people on the sidelines. In the U.S., Facebook claims roughly 60 million users, LinkedIn estimates it has 21 million accounts and estimates place Twitter’s users at close to 12 million. In a country with almost 250 million people over the age of 18, that leaves a lot of room for growth.Social Media 101
Still wondering how to get started on Twitter or Facebook? Resources to help people of all skill levels enter – and get the most out of – social media.Social Media Marketing Today
New report highlights how marketers are using social media
A new survey from marketing and writing expert Michael Stelzner reports that Twitter, blogs, LinkedIn and Facebook are the top four social media tools used by marketers — with Twitter in first place. Nine hundred marketing professionals participated in the Social Media Marketing Industry report.
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