Parthenon Postings » LinkedIn

Maximize LinkedIn? Don’t Treat It Like Facebook

Joe Morris — Wed, 30 Nov 2011 18:31:03 +0000

Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners.

Social Media – Not So Mysterious

Lynn Yates — Wed, 15 Jun 2011 21:56:13 +0000

If you're thinking about dabbling in social media, or jumping feet first into the frenzy, there's good news and bad news. The good news is -- there’s a ton of "how to" information available at your fingertips. The bad news is – there’s a ton of "how to" information available at your fingertips. A ton. Thankfully, most of it is quite helpful. There’s just so much of it to sift through. Who has the time?

Just Married: Twitter and LinkedIn

Kristen Steele — Thu, 12 Nov 2009 16:36:59 +0000

Good news for everyone addicted to social media: Twitter and LinkedIn are now working as one. Users of either social media platform can now sync their updates. This means you enter an update in one tool and it will update in the other.

How (and why) to plan for interactive marketing

Matt Southards — Mon, 19 Oct 2009 15:00:59 +0000

The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles. Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010: 1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the

Social Media: The Minimum You Should Do

Nicole Provonchee — Tue, 13 Oct 2009 14:27:31 +0000

While social media may appear to be ubiquitous (especially to those of us in the industry), a quick scan of usage numbers indicates there are still a large number of people on the sidelines. In the U.S., Facebook claims roughly 60 million users, LinkedIn estimates it has 21 million accounts and estimates place Twitter’s users at close to 12 million. In a country with almost 250 million people over the age of 18, that leaves a lot of room for growth.

Social Media 101

Nicole Provonchee — Tue, 14 Jul 2009 15:00:09 +0000

Still wondering how to get started on Twitter or Facebook? Resources to help people of all skill levels enter – and get the most out of – social media.

Social Media Marketing Today

Kristen Steele — Wed, 20 May 2009 14:00:26 +0000

New report highlights how marketers are using social media

A new survey from marketing and writing expert Michael Stelzner reports that Twitter, blogs, LinkedIn and Facebook are the top four social media tools used by marketers — with Twitter in first place. Nine hundred marketing professionals participated in the Social Media Marketing Industry report.