Posts Tagged ‘marketing’

If Content Is King, Are You The Power Behind The Throne?

There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either.

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Why Everyone Should ‘Like’ Social Media

Businesses, like people, need to connect to present and future audiences. Using a variety of social media is the best way to triangulate communication and to reach targeted groups.

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Nicole Provonchee photo

Nicole Provonchee

Creative Recruitment at Emerson College

Emerson College has given new meaning to the term "college recruitment video." According to an email sent to the website Bost Innovation, the video below is the work of a college group call the EVVY Awards. The EVVY Awards is an organization that produces "the largest multi-camera, live-switch student run award show in the country. The annual show celebrates the work completed by students across all majors at Emerson College." The video is around 6 minutes long and features a mash-up of Lady Gaga songs. And, it gives you a nice slice of students at Emerson.

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Matt Bigelow

Online Content Marketing on the Rise

A pair of New York Times' articles regarding content marketing caught my attention recently: After Drought, Hope for Shows Made for Web and Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd.

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Nicole Provonchee photo

Nicole Provonchee

Take Time to Develop a Content Strategy

So you have interviewed your corporate experts and taken countless hours to write an engaging white paper. What do you do with it now? Post it on your website and hope people stop by? Invest in a landing page and SEM campaign to help drive traffic to the paper? Post it on LinkedIn?

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Chrissy Sievers

Why is Web Usability Important?

Not only is web usability important, it's vital. In a competitive world of big-name brands and corporations fighting for the same space, you can’t simply launch a site and trust it’ll engage your audience. Developing your site from the ground up with the user in mind will increase the chances of conversion and gaining yourself a loyal customer base.

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Nicole Provonchee photo

Nicole Provonchee

Twitter Redesign in the Works

Attention Twitter fans: A Twitter redesign is on the horizon. Check out this recent article posted on Mashable (a great site for all things social media).

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Client News: StopColonCancerNow.com Launches

One of our health care clients, AmSurg Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.

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Nicole Provonchee photo

Nicole Provonchee

Fast Company Peeks Into 2010

As we mentioned a few posts ago, this is the time for all great thinkers to make predictions about what will happen in his or her industry in 2010. In that vein, Fast Companyblogger, David Lavenda, just posted his Top 10 Marketing Predictions for 2010. David predicts that metrics, social media and mobile phones/applications will be the hot topics in 2010. Now that the economy is showing some signs of recovery, he predicts that marketers will begin to slowly increase budgets, but they will demand stronger metrics to monitor their spend. David also predicts continued growth in the development of mobile phone applications and the rise of a new social media tool or application that will become 2010's "darling."

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How (and why) to plan for interactive marketing

The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles. Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010: 1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the

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