Posts Tagged ‘Old Spice’

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Chrissy Sievers

YouTube’s Top Ads of 2011

Over the last few years, advertisers have learned a few things on how to truly engage customers. They've started providing consumers the opportunity to become an active participant in campaigns by creating content that we want to share. Ads are earning their way onto screens via votes on YouTube, comments, sharing and liking on various social media platforms. Users are jumping on the bandwagon and creating spoofs or video responses; making campaigns even more successful.

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Bobby Stark

Video of the Week: Old Spice Goes Viral

This week the Parthenon staff viewed and discussed the phenomenal Old Spice campaign created by Wieden+Kennedy. While most had read about and even seen many of the videos, we thought it was worth seeing as a group for several reasons: 1. The traditional ads themselves are brilliant. They instantly transform a brand that many viewed [...]

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