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	<title>Parthenon Postings &#187; Old Spice</title>
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		<title>YouTube&#8217;s Top Ads of 2011</title>
		<link>http://parthenonpub.com/blog/2011/12/22/youtube%e2%80%99s-top-ads-2011/</link>
		<comments>http://parthenonpub.com/blog/2011/12/22/youtube%e2%80%99s-top-ads-2011/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 15:21:32 +0000</pubDate>
		<dc:creator>Chrissy Sievers</dc:creator>
				<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[DC Shoes]]></category>
		<category><![CDATA[Hot Wheels]]></category>
		<category><![CDATA[Imported from Detroit]]></category>
		<category><![CDATA[Most Watched Video Ads]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Siri]]></category>
		<category><![CDATA[smartwater]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[The Hollywood Megamercial]]></category>
		<category><![CDATA[The Yellow Driver's World Jump Record]]></category>
		<category><![CDATA[VW]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[Over the last few years, advertisers have learned a few things on how to truly engage customers. They've started providing consumers the opportunity to become an active participant in campaigns by creating content that we want to share. Ads are earning their way onto screens via votes on YouTube, comments, sharing and liking on various social media platforms. Users are jumping on the bandwagon and creating spoofs or video responses; making campaigns even more successful.]]></description>
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		<title>Video of the Week: Old Spice Goes Viral</title>
		<link>http://parthenonpub.com/blog/2010/07/20/weekly-video-old-spice-goes-viral/</link>
		<comments>http://parthenonpub.com/blog/2010/07/20/weekly-video-old-spice-goes-viral/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 20:21:11 +0000</pubDate>
		<dc:creator>Bobby Stark</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Ellen DeGeneres]]></category>
		<category><![CDATA[George Stephanopoulos]]></category>
		<category><![CDATA[Isaiah Mustafa]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[ReadWriteWeb]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[This week the Parthenon staff viewed and discussed the phenomenal Old Spice campaign created by Wieden+Kennedy. While most had read about and even seen many of the videos, we thought it was worth seeing as a group for several reasons: 1. The traditional ads themselves are brilliant. They instantly transform a brand that many viewed [...]]]></description>
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