Posts Tagged ‘online branding’
Social Media: I Don’t Like Your Tone!
In the mad rush to get something, anything, out onto a social media platform (or two, or three), the content can take a backseat to the process.
Engaging Customers to Share your Content
Sanjay Dholakia is CEO of Crowd Factory, the leading provider of crowd-powered marketing applications. He writes for Mashable that it’s not enough to enable your content to be shared; you have to creatively encourage it from your fans. Why should I share your product’s campaign? Here are five good ways your brand can answer that question.
Creative Recruitment at Emerson College
Emerson College has given new meaning to the term "college recruitment video." According to an email sent to the website Bost Innovation, the video below is the work of a college group call the EVVY Awards. The EVVY Awards is an organization that produces "the largest multi-camera, live-switch student run award show in the country. The annual show celebrates the work completed by students across all majors at Emerson College." The video is around 6 minutes long and features a mash-up of Lady Gaga songs. And, it gives you a nice slice of students at Emerson.
Online Content Marketing on the Rise
A pair of New York Times' articles regarding content marketing caught my attention recently: After Drought, Hope for Shows Made for Web and Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd.
Link Wars
I think about the links in articles on the Web, especially when I'm blogging. I purposefully put links in my writing and put them in for a reason. When I'm reading content, I click on a headline to read an article, then I am sent to another source of information, and maybe even another story. I may never make it back to the original content that I intended to read.
Client News: StopColonCancerNow.com Launches
One of our health care clients, AmSurg Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.
How (and why) to plan for interactive marketing
The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles. Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010: 1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the
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