Parthenon Postings » online magazines

Stock Art 101

Kristen Steele — Mon, 22 Jun 2009 14:00:15 +0000

Stock art can be a lifesaver if you ever find yourself needing to add photos to a brochure, but lacking the budget to arrange a professional photo shoot. As the Web has grown, so have the number of stock art websites, so marketers have a wealth of choices when they are seeking art to enhance a marketing piece. But, there are limits to stock art. The article below answers a few of the most common questions we receive about stock art.

2009 Industry Forecast

Bobby Stark — Fri, 02 Jan 2009 20:02:05 +0000

Have you noticed that magazines are losing weight? It’s not your imagination — magazines are facing the same problems afflicting the rest of the media business: less revenue, dwindling readership and a rapid-fire digital world that makes weeklies and monthlies alike seem like old news.

5 Elements That Make or Break Your Email

Kristen Steele — Mon, 15 Dec 2008 15:00:45 +0000

No matter how brilliant the message you created, it is likely that less than half of your email recipients will actually open it. With those odds, you need an attention-getting strategy.

Email inboxes are more crowded than ever, so be sure your email stands out among all the others. Emails need to be succinct and compelling every step of the way. Even worse than being ignored, is being pegged as spam, since you won't get any future messages through.