Posts Tagged ‘Oprah Winfrew’

Laura Pack photo

Laura Pack

The Brand Genius of Oprah

With the news that Oprah will leave her show in 18 months, the 44 million people who tune in weekly will have to find another daytime love. The effect of The Oprah Winfrey Show on the business world is staggering. Coined the “Oprah Branding Effect,” launched an entire show last spring on how she turns no names into brand names.

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