Parthenon Postings » Publishing industry

Headed to MATS

Becky Henson — Tue, 29 Mar 2011 21:26:18 +0000

Every year the Parthenon team heads to Louisville, Ky., to attend the Mid-America Trucking Show and represent Road King magazine, the trucking magazine Parthenon publishes exclusively for TA TravelCenters and Petro Stopping Centers.

Apple’s Subscription Service – Is it a Good Thing?

Chrissy Sievers — Fri, 18 Feb 2011 12:10:07 +0000

Apple recently announced its plan to tack a 30 percent fee on to publishers who charge subscriptions through its App Store. These fees apply to magazines, books, newspapers, music and videos. Apple is also dictating that these publishers can't offer their subscriptions elsewhere at a lower price, and the consumers will have the option to withhold to sharing their details — such as name or location — with the publisher.

Opting Out

Becky Henson — Wed, 02 Feb 2011 20:08:48 +0000

I'm a huge fan of print publications, that's why I am in the editorial department, but is print the right way to go for everything? What about the Yellow Pages?

Take Time to Develop a Content Strategy

Nicole Provonchee — Wed, 21 Jul 2010 15:00:57 +0000

So you have interviewed your corporate experts and taken countless hours to write an engaging white paper. What do you do with it now? Post it on your website and hope people stop by? Invest in a landing page and SEM campaign to help drive traffic to the paper? Post it on LinkedIn?

Magazine Readership Shows Growth

Nicole Provonchee — Fri, 21 May 2010 13:41:47 +0000

According to a report just released by GfK MRI (formerly Mediamark Research & Intelligence), magazine readership in the United States is slowly growing - a fact that is worthy of grand celebration in an industry often declared as "dead." How did your favorite magazines perform over the past year?

Social Media Claim Check

Nancy Henderson — Tue, 11 May 2010 17:15:55 +0000

I was as wowed as the next person by the onslaught of information in this video about the importance of social media. And then a contributor to the Huffington Post news site pointed out that none of the "facts" in the argument were sourced, advising "so take it with a grain of salt." I'm not addressing the validity of the argument here — I actually do believe that social media is a game changer in communication. But as an editor who often works with clients who don't have a background in reporting, I see lots of "urban myths" worm their way into communications.

Parthenon Adds More Talent to Our Team

Bobby Stark — Mon, 12 Apr 2010 13:00:53 +0000

Parthenon is pleased to welcome four new additions to our team: Becky Eastridge, Diana Garrett, Candace Hutchins and Chrissy Seivers.

Video of the Week: Magazines, The Power of Print

Nancy Henderson — Mon, 08 Mar 2010 19:57:16 +0000

I am a print magazine person. I love getting lost in a well-written story, and though I now read as many blogs and news sites as print publications, I strongly defend print to those who tell me that the format is in its death throes. Naturally, the magazine industry wants to fight the notion that it is a dinosaur fighting extinction in a new media age. So a group of powerful publishers came together on a multi-million dollar campaign to promote "The Power of Print," kicking off with a video on YouTube. Hmmm.

What Newspaper Journalists Can Teach You

Matt Bigelow — Mon, 26 Oct 2009 13:45:50 +0000

Amid the financial turmoil plaguing the newspaper industry as a whole, accusations and general finger-pointing has abounded as industry players scramble to figure who's to blame.

You've heard the culprits: