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	<title>Parthenon Postings &#187; Publishing industry</title>
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		<title>Strategy is Key to Successful Content Marketing</title>
		<link>http://parthenonpub.com/blog/2012/04/09/strategy-key-successful-content-marketing/</link>
		<comments>http://parthenonpub.com/blog/2012/04/09/strategy-key-successful-content-marketing/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 18:27:24 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Publishing industry]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=8321</guid>
		<description><![CDATA[Content marketing consumes about a quarter of all marketing budgets today. That has led many to proclaim, "content is king." It is true that engaging content based on a strategy tied to business goals is the king of marketing tools. However, content with no strategy is, at best, a distant royal relative.

Whether they call it "content marketing" or not, almost every company practices some form of content marketing. To engage with current and potential customers, companies may create a print newsletter, send an email update, share items on Facebook or write a blog. It is all content marketing.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Headed to MATS</title>
		<link>http://parthenonpub.com/blog/2011/03/29/headed-mats/</link>
		<comments>http://parthenonpub.com/blog/2011/03/29/headed-mats/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 21:26:18 +0000</pubDate>
		<dc:creator>Becky Henson</dc:creator>
				<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[MATS]]></category>
		<category><![CDATA[Parthenon Publishing]]></category>
		<category><![CDATA[Publishing industry]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=5213</guid>
		<description><![CDATA[Every year the Parthenon team heads to Louisville, Ky., to attend the Mid-America Trucking Show and represent Road King magazine, the trucking magazine Parthenon publishes exclusively for TA TravelCenters and Petro Stopping Centers. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Apple&#8217;s Subscription Service &#8211; Is it a Good Thing?</title>
		<link>http://parthenonpub.com/blog/2011/02/18/apples-launches-subscription-service/</link>
		<comments>http://parthenonpub.com/blog/2011/02/18/apples-launches-subscription-service/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 12:10:07 +0000</pubDate>
		<dc:creator>Chrissy Sievers</dc:creator>
				<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[magazine industry]]></category>
		<category><![CDATA[Online magazine]]></category>
		<category><![CDATA[Publishing industry]]></category>
		<category><![CDATA[subscription services]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=4939</guid>
		<description><![CDATA[Apple recently announced its plan to tack a 30 percent fee on to publishers who charge subscriptions through its App Store. These fees apply to magazines, books, newspapers, music and videos. Apple is also dictating that these publishers can't offer their subscriptions elsewhere at a lower price, and the consumers will have the option to withhold to sharing their details — such as name or location — with the publisher.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Opting Out</title>
		<link>http://parthenonpub.com/blog/2011/02/02/opting/</link>
		<comments>http://parthenonpub.com/blog/2011/02/02/opting/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 20:08:48 +0000</pubDate>
		<dc:creator>Becky Henson</dc:creator>
				<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Publishing industry]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=4765</guid>
		<description><![CDATA[I'm a huge fan of print publications, that's why I am in the editorial department, but is print the right way to go for everything? What about the Yellow Pages?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top Content Marketing Blogs &#8211; Updated!</title>
		<link>http://parthenonpub.com/blog/2010/09/15/top-content-marketing-blogs/</link>
		<comments>http://parthenonpub.com/blog/2010/09/15/top-content-marketing-blogs/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 12:16:09 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Publishing industry]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=3175</guid>
		<description><![CDATA[One of our favorite content marketing bloggers and authors, Joe Pulizzi, has re-released his list of the the top blogs covering content marketing. He has posted the list nine times (counting his latest list) and the list is worth bookmarking.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Take Time to Develop a Content Strategy</title>
		<link>http://parthenonpub.com/blog/2010/07/21/time-develop-content-strategy/</link>
		<comments>http://parthenonpub.com/blog/2010/07/21/time-develop-content-strategy/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:00:57 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Publishing industry]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2881</guid>
		<description><![CDATA[So you have interviewed your corporate experts and taken countless hours to write an engaging white paper. What do you do with it now? Post it on your website and hope people stop by? Invest in a landing page and SEM campaign to help drive traffic to the paper? Post it on LinkedIn? ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Magazine Readership Shows Growth</title>
		<link>http://parthenonpub.com/blog/2010/05/21/magazine-readership-shows-growth/</link>
		<comments>http://parthenonpub.com/blog/2010/05/21/magazine-readership-shows-growth/#comments</comments>
		<pubDate>Fri, 21 May 2010 13:41:47 +0000</pubDate>
		<dc:creator>Nicole Provonchee</dc:creator>
				<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Publishing industry]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2399</guid>
		<description><![CDATA[According to a report just released by GfK MRI (formerly Mediamark Research &#038; Intelligence), magazine readership in the United States is slowly growing - a fact that is worthy of grand celebration in an industry often declared as "dead." 


How did your favorite magazines perform over the past year? ]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Social Media Claim Check</title>
		<link>http://parthenonpub.com/blog/2010/05/11/social-media-claim-check/</link>
		<comments>http://parthenonpub.com/blog/2010/05/11/social-media-claim-check/#comments</comments>
		<pubDate>Tue, 11 May 2010 17:15:55 +0000</pubDate>
		<dc:creator>Nancy Henderson</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Content Marketing/Writing]]></category>
		<category><![CDATA[Publishing industry]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2269</guid>
		<description><![CDATA[I was as wowed as the next person by the onslaught of information in this video about the importance of social media. And then a contributor to the Huffington Post news site pointed out that none of the "facts" in the argument were sourced, advising "so take it with a grain of salt." 

I'm not addressing the validity of the argument here — I actually do believe that social media is a game changer in communication. But as an editor who often works with clients who don't have a background in reporting, I see lots of "urban myths" worm their way into communications.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Parthenon Adds More Talent to Our Team</title>
		<link>http://parthenonpub.com/blog/2010/04/12/parthenon-adds-team/</link>
		<comments>http://parthenonpub.com/blog/2010/04/12/parthenon-adds-team/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 13:00:53 +0000</pubDate>
		<dc:creator>Bobby Stark</dc:creator>
				<category><![CDATA[Parthenon Publishing News]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Parthenon Publishing]]></category>
		<category><![CDATA[Publishing industry]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=2025</guid>
		<description><![CDATA[Parthenon is pleased to welcome four new additions to our team: Becky Eastridge, Diana Garrett, Candace Hutchins and Chrissy Seivers. ]]></description>
		<wfw:commentRss>http://parthenonpub.com/blog/2010/04/12/parthenon-adds-team/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Video of the Week: Magazines, The Power of Print</title>
		<link>http://parthenonpub.com/blog/2010/03/08/video-week-magazines-power-print/</link>
		<comments>http://parthenonpub.com/blog/2010/03/08/video-week-magazines-power-print/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 19:57:16 +0000</pubDate>
		<dc:creator>Nancy Henderson</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[magazine industry]]></category>
		<category><![CDATA[Publishing industry]]></category>

		<guid isPermaLink="false">http://parthenonpub.com/blog/?p=1863</guid>
		<description><![CDATA[I am a print magazine person.  I love getting lost in a well-written story, and though I now read as many blogs and news sites as print publications, I strongly defend print to those who tell me that the format is in its death throes.

Naturally, the magazine industry wants to fight the notion that it is a dinosaur fighting extinction in a new media age. So a group of powerful publishers came together on a multi-million dollar campaign to promote "The Power of Print," kicking off with a video on YouTube. Hmmm.
]]></description>
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