This week, Parthenon launched a new website that represents a partnership between the country music group Rascal Flatts and The Jason Foundation, Inc., an organization working to prevent teen suicide. The new site promotes the B1 Project, an effort to educate youth and students on recognizing the warning signs of youth suicide and how to help a friend.
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I think about the links in articles on the Web, especially when I'm blogging. I purposefully put links in my writing and put them in for a reason. When I'm reading content, I click on a headline to read an article, then I am sent to another source of information, and maybe even another story. I may never make it back to the original content that I intended to read.
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Every once in a while, I like to take a poll around the office to try and learn just a bit more about my co-workers. And, this week's poll was "What are the top three websites you could not WORK without or LIVE without?"
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So you've built a new website with a slick design, killer functionality and great content for your target audience.
Now what?
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You can have the snazziest, coolest-looking site on the web, but if you ignore it after the launch dust settles, you’re missing a huge opportunity to capitalize on your investment.
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As a visual learner, Fast Company's Infographic of the Day frequently catches my attention. Today's infographic was compiled by the BBC and takes a look at Internet traffic patterns by unique users in the U.S, U.K., France, Germany, Italy, Spain, Switzerland, Brazil and Australia. Where do you think people spend the most time online?
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One of our health care clients, AmSurg Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.
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As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than just price.
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The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles.
Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010:
1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the
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It is a good practice to step back from your company or association website every few months and take a good hard look. But who has the time? Enter the Parthenon Seven Steps to a Better Website checklist. Much like the checklists that promise flatter abs in just minutes a day, this checklist takes only minutes but can have a very big impact on what your audience sees and thinks about you and your brand.
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