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  1. By the Numbers: The Power of Statistics

    Everyone loves playing the percentages. You find them filling up incredibly cool-looking infographics and looming large in PowerPoint presentations. Speakers emphasize […]

  2. Touch Me Twice: Decreasing One-And-Done Visitors for Unsung Nashville

    After launching Unsung Nashville, we took four key steps to engage people more than once.

  3. 3 New Year’s Resolutions for Your Business Blog

    ‘Tis the season for New Year’s resolutions. You may be swearing off junk food or spending more time at the […]

  4. Reaching the Heart of Healthcare

    My dad passed away unexpectedly last month. I went home to Illinois for a week to spend time with family […]

  5. Don’t Overlook the Easy Wins

    I’m fairly certain that one reason Parthenon keeps me around is that I’m a relentless reader and learner. What I […]

  6. Cool Down a Hot Potato Topic

    Did anyone make it through election season without getting purple in the face in reaction to a friend’s social media […]

  7. Staying Nimble: A Lesson from Inbound 2016

    “I had a keynote I had prepared that I was gonna give. Some of y’all know what’s about to happen…” […]

  8. Alt Text, SEO and Good Karma

    OK, content gurus, try this one on for size: Your site’s content has been optimized and SEO’d to the point […]

  9. 3 Effective Interviewing Tips for Writers

    Having written for a variety of different industries, I have one role model I try to follow each time I’m […]

  10. Successful online marketing strategy goes beyond the website

    Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]

  11. 4 Tips for Targeting Your Facebook Posts

    How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.

  12. Complicated Topics, No Jargon

    When messaging must reach people who are not immersed in industry jargon, using it just creates confusion. So how do you translate a tough topic to a broad readership? Here are 3 good ways.