Everyone loves playing the percentages. You find them filling up incredibly cool-looking infographics and looming large in PowerPoint presentations. Speakers emphasize […]
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After launching Unsung Nashville, we took four key steps to engage people more than once.
‘Tis the season for New Year’s resolutions. You may be swearing off junk food or spending more time at the […]
My dad passed away unexpectedly last month. I went home to Illinois for a week to spend time with family […]
I’m fairly certain that one reason Parthenon keeps me around is that I’m a relentless reader and learner. What I […]
Did anyone make it through election season without getting purple in the face in reaction to a friend’s social media […]
“I had a keynote I had prepared that I was gonna give. Some of y’all know what’s about to happen…” […]
OK, content gurus, try this one on for size: Your site’s content has been optimized and SEO’d to the point […]
Having written for a variety of different industries, I have one role model I try to follow each time I’m […]
Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]
How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.
When messaging must reach people who are not immersed in industry jargon, using it just creates confusion. So how do you translate a tough topic to a broad readership? Here are 3 good ways.