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  1. Don’t Overlook the Easy Wins

    I’m fairly certain that one reason Parthenon keeps me around is that I’m a relentless reader and learner. What I […]

  2. Email Made Easy: 3 Ways To Declutter Your Inbox

    Tired of dealing with email overload? Stop subscribing to every newsletter you once read, and find new ways to get and share information.

  3. Target Hacking Apology: Thanks?

    Target’s Timely Apology Email Today, Target sent out an email. Because I’ve never signed up for any selective Target lists, […]

  4. 5 Ways To Write An Engaging Email Subject Line

    What’s In A Subject? We’ve all done it. You write an email, maybe to a coworker or family member, and […]

  5. Email Marketing Tips You Can Use Now

    Once again, the ExactTarget conference, Connections 2012: Inspire the Future, was informative and impressive. Parthenon is a long-time partner of ExactTarget, an ever-expanding and robust email marketing provider.

  6. Seize the Olympic Marketing Competition

    Many marketers are utilizing Olympic hype in their advertising campaigns, no matter what they are trying to sell. I’ve seen go for the gold furniture sales, summer games trivia competitions and athletes in paper towel commercials. Should you jump on the Olympics bandwagon?

  7. How to Get Subscribers to Open Your Email

    In order to create a successful email marketing campaign, you must constantly tweak your strategy. Looking at results, the hard numbers – opens, clicks, unsubscribes – gives us insight into who is opening the email and what they are clicking. Other aspects of email marketing are more ambiguous: the day and time of send, subscriber demographics and perhaps most importantly, the subject line.

  8. Outlook 2012: A Big Year for Email Marketing

    Email marketing continues to improve with widespread usability, enhanced features and the integration of social networking. Whether you are already using email marketing or have resolved to start using it, it’s important to know where email marketing is going in 2012.

  9. The Key to Email Marketing Success

    How many subscribers receive your email marketing campaigns? You probably have a good idea of your audience numbers. But how many valid subscribers you have?

  10. Obeying the CAN-SPAM Act

    If your business is using email marketing, you should be familiar with the CAN-SPAM Act, which are the laws for sending commercial email. It is important to understand the rules and what they mean to you.

  11. Essential Email Marketing Strategies

    There are many different strategies and techniques for email marketing. Here we offer you four basic practices to live by when executing your email marketing campaign.

  12. eNewsletter Subject Lines: Tips to Write Them Right

    An eNewsletter is only as good as its subject line.

    Creating a good eNewsletter can be a time-consuming process, from creating a relevant edit slate to writing content to designing the finished product. When done right, the time and effort invested in an eNewsletter pays off by helping consumers connect with your brand.