My dad passed away unexpectedly last month. I went home to Illinois for a week to spend time with family […]
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Seminars are a great way for hospitals to reach out to patients with a particular medical issue. If they’re marketed […]
Parthenon is pleased to play a role in helping HCA celebrate Nurses Week (May 6-12, 2016). We do so each […]
When it awarded Better Tennessee magazine first place as the “Best Print Publication,” the Ragan 2015 Content Marketing Awards called […]
What do reputation management and drinking too much at your daughter’s first birthday party have in common? More than you might think.
Marketers love to tout the effectiveness of their new and different solutions. But is different really better?
According to Nashville Mayor Karl Dean, the healthcare industry is Nashville’s largest employer – and the fastest growing. The industry employes over 210,000 people among an estimated 250 companies throughout Nashville! Among this fine group of companies, there are quite a few social media powerhouses. We picked 5 that we think you should check out:
Marketers have typically considered the benefits of mobile marketing with a rather simple decision making framework: If you’re reaching a […]
Last fall I attended a talk given by James Merlino, M.D., of the Cleveland Clinic. Merlino serves as chief experience officer, where he leads a variety of initiatives designed to create a better patient experience from first point of contact through discharge.
If you were to swing by Parthenon today, you might notice a trend: everyone is dressed in blue. The Colon Cancer Alliance has declared today Dress in Blue Day – a day dedicated to promoting awareness about colon cancer and encouraging people to get their colon checked.
I recently wrote an article about skin blemishes and protecting oneself from the sun and skin cancer for one of our healthcare publications. The article prompted me to take a look at my own fair skin.
One of our health care clients, AMSURG Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.