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  1. Better Tennessee Magazine Goes to Kingsport

    What happens after a nonprofit group gets the “Big Check” donation? Better Tennessee magazine finds out. Its stories go straight […]

  2. 3 Basics of Planning a Photo Shoot

    Here at Parthenon we have the opportunity to tell many powerful and compelling stories for our clients. We’ve used our experience to […]

  3. Engaging Your Readers the Old School Way

    The writing team here at Parthenon is made up of a bunch of rockstars. The nice part of my job […]

  4. Parthenon Helps HCA Celebrate Nurses Week

    Parthenon is pleased to play a role in helping HCA celebrate Nurses Week (May 6-12, 2016). We do so each […]

  5. 3 Things Great Magazines Do & 10 That We Love

    The staff at Parthenon recently got together over lunch to talk magazines. Here are the key things great magazines do and the 10 magazines we love most.

  6. Road King Magazine Wins 15 TWNA Awards

    Road King magazine, published by Parthenon Publishing, won 15 awards, including the Best of 2013 Award for magazine writing, at […]

  7. Anti-Abuse Advertisement Targets Young Children

    ANAR’s anti-abuse advertisement uses a lenticular top layer targets young children.

  8. Road King Wins 13 TWNA Awards

    Road King magazine, published by Parthenon Publishing, won 13 awards, including the Best of 2012 Award for magazine design, at […]

  9. Don’t Water Down Your Content

    Once a reader looks at a publication and says, “I’ve read all this before,” you’ve lost them for life. Conversely, if he or she feels personally addressed, and is given information that’s actually useful, your connection to them is strong and durable.

  10. 3 Questions to Ask Before Taking Print to Digital

    If you are thinking of taking your print publication digital, consider these questions to ensure a smooth transition.

  11. 3 tips for crossing the print-digital divide

    A great deal of time goes into your print publications, no matter what form they take. Putting that information online is a great way to demonstrate your company’s savvy.

  12. The Language of Logos

    A logo is a company’s identity. It is often the first chance to communicate who you are and create a lasting impression on consumers.