The writing team here at Parthenon is made up of a bunch of rockstars. The nice part of my job […]
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Parthenon is pleased to play a role in helping HCA celebrate Nurses Week (May 6-12, 2016). We do so each […]
The staff at Parthenon recently got together over lunch to talk magazines. Here are the key things great magazines do and the 10 magazines we love most.
Road King magazine, published by Parthenon Publishing, won 15 awards, including the Best of 2013 Award for magazine writing, at […]
ANAR’s anti-abuse advertisement uses a lenticular top layer targets young children.
Road King magazine, published by Parthenon Publishing, won 13 awards, including the Best of 2012 Award for magazine design, at […]
Once a reader looks at a publication and says, “I’ve read all this before,” you’ve lost them for life. Conversely, if he or she feels personally addressed, and is given information that’s actually useful, your connection to them is strong and durable.
If you are thinking of taking your print publication digital, consider these questions to ensure a smooth transition.
A great deal of time goes into your print publications, no matter what form they take. Putting that information online is a great way to demonstrate your company’s savvy.
A logo is a company’s identity. It is often the first chance to communicate who you are and create a lasting impression on consumers.
Last week, the trucking magazine Road King, a bimonthly publication that we produce for our client TravelCenters of America, won 11 Truck Writer of North America Communicator Awards.
Most of the work I do as creative director involves an editorial product. That means finding a way to enhance words with photos and graphics. When veteran photographer Mark Tucker came to Parthenon, he laid out a project that was especially intriguing to an art director. His photographs had to be the focal point. Words were secondary.