Every organization knows they need a Facebook presence, or a few social media pages. Why is that? Primarily it’s these […]
- Content Marketing
- Employee Communications
- Inside Parthenon
- Project Management
- Search Engine Marketing
- Social Media
- Unsung Nashville
Social media is one of the best platforms for your company’s story. But how do you get started? For most, engaging with […]
Your core business is strong, your team is doing good work and you’re already doing your best to tell the […]
Thoughts on maximizing conference attendance via Twitter, in the stylings of Dr. Seuss (kind of): You have elected (or been […]
Just like the novice dater faced with a wealth of possible matches, when you first dig into analytics for your business you’re probably going to be overwhelmed by the sheer amount of what you see.
The weather is getting colder, pumpkin spice lattes are here and football is in full swing. With fans sharing their heartbreaks […]
Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]
In the eight years I’ve used Twitter to communicate I’ve refined a few best practices for myself. Let’s explore the […]
How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.
I started a social media campaign — now what? You know your goals for your social media campaign (more Likes […]
Seminars are a great way for hospitals to reach out to patients with a particular medical issue. If they’re marketed […]
If you’re building a brand, targeting potential followers with a Twitter ad is great. But there’s one suggestion Twitter makes you shouldn’t be taking.