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  1. 5 Tips to Get Your Business Started on Social Media

    Social media is one of the best platforms for your company’s story. But how do you get started? For most, engaging with […]

  2. Influencer Marketing for Restricted Areas, NASA’s Latest Spin-off

    Your core business is strong, your team is doing good work and you’re already doing your best to tell the […]

  3. Make the Most of Professional Conferences with Twitter

    Thoughts on maximizing conference attendance via Twitter, in the stylings of Dr. Seuss (kind of): You have elected (or been […]

  4. Analytics: A Love Story

    Just like the novice dater faced with a wealth of possible matches, when you first dig into analytics for your business you’re probably going to be overwhelmed by the sheer amount of what you see.

  5. Goal Posts: What Football Taught Me About Social Media

    The weather is getting colder, pumpkin spice lattes are here and football is in full swing. With fans sharing their heartbreaks […]

  6. Successful online marketing strategy goes beyond the website

    Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]

  7. A Retweet Cheat Sheet: Maintaining personal brand integrity

    In the eight years I’ve used Twitter to communicate I’ve refined a few best practices for myself. Let’s explore the […]

  8. 4 Tips for Targeting Your Facebook Posts

    How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.

  9. Is My Social Media Campaign Working?

    I started a social media campaign — now what? You know your goals for your social media campaign (more Likes […]

  10. Using Facebook to Fill Healthcare Seminars

    Seminars are a great way for hospitals to reach out to patients with a particular medical issue. If they’re marketed […]

  11. Twitter Ads: 1 Suggestion You Shouldn’t Be Taking

    If you’re building a brand, targeting potential followers with a Twitter ad is great. But there’s one suggestion Twitter makes you shouldn’t be taking.

  12. Write funnier tweets in 140 character or less!

    I’ve been writing jokes on twitter for half a decade, and I’ve learned a thing or two about what folks like and don’t. Here are a few tips: