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  1. Employee communications must be more than HR missives

    The employee newsletter is dead; long live the employee newsletter! In other words, employees want their companies to communicate with […]

  2. Better Tennessee Magazine Goes to Kingsport

    What happens after a nonprofit group gets the “Big Check” donation? Better Tennessee magazine finds out. Its stories go straight […]

  3. Influencer Marketing for Restricted Areas, NASA’s Latest Spin-off

    Your core business is strong, your team is doing good work and you’re already doing your best to tell the […]

  4. By the Numbers: The Power of Statistics

    Everyone loves playing the percentages. You find them filling up incredibly cool-looking infographics and looming large in PowerPoint presentations. Speakers emphasize […]

  5. Analytics: A Love Story

    Just like the novice dater faced with a wealth of possible matches, when you first dig into analytics for your business you’re probably going to be overwhelmed by the sheer amount of what you see.

  6. Cool Down a Hot Potato Topic

    Did anyone make it through election season without getting purple in the face in reaction to a friend’s social media […]

  7. Goal Posts: What Football Taught Me About Social Media

    The weather is getting colder, pumpkin spice lattes are here and football is in full swing. With fans sharing their heartbreaks […]