Best Practices

All of our best thinking in one location. Learn from our experience through our Best Practices.

Writing

• Common Grammar Mistakes
• Proofing Counts
• Create an Engaging Article
• Composing an Effective eNewsletter

Web

• Web Analytics 101: A Three-Step Process
• Should You Be Blogging?
• Seven Steps to a Better Website
• Our Top 10 Website Pet Peeves
• Why are email open rates deceptive?
• Social Media 101
• Information Architecture: What is it?

Production/Distribution

• Avoiding the Most Costly Mistakes in Printing

Marketing

• 5 Stages That Make or Break Your Email
• Enhancing Search Engine Results Placement
• Perfecting Readability for Email Campaigns
• Defining Search Engine Optimization and Search Engine Marketing

Design

• Stock Art 101
• Basic Guidelines for Great Design

• Parthenon Post
• Best Practices
  • Writing
  • Web
  • Production/Distribution
  • Marketing
  • Art/Design
• Case Studies