Marketing the Value of Membership
Association directors need to retain current members and attract new ones, but they face a lot of competition for people’s time and resources. Budgets are tight and workplace priorities, family commitments and social events can easily fill up a member’s calendar. Any organization hoping to stay on the to-do list has to consistently offer something of value to the member.
Parthenon understands that regularly communicating the value of membership is the key to retaining current members and attracting new ones. Through a variety of print and digital mediums, Parthenon works with associations to deliver engaging content that merchandises back the value of the membership.
Want to take a closer look at how you can better engage your members? Give us a call or drop us an email and let’s start a conversation.