Getting the word out today means knowing how to use your website, print publications, social media and more. Once a message and a target audience has been established, Matt helps clients develop a workable, effective communication plan using the best formats, then follows through to be sure every step is executed properly. Throughout, he stays involved to address any glitches or adjust the plan if needed.
Before joining Parthenon, Matt was a digital account manager for GannettLocal, a digital media agency in Nashville. He was the direct liaison between the client, sales representatives and the fulfillment team for website development, SEO, social media and email marketing projects. As a marketing assistant associate for University of Michigan’s Ross School of Business, he developed the school’s social media strategy, oversaw production of its educational and promotional videos, and managed its Google AdWords campaign.