Best Practices

  1. 3 Basics of Planning a Photo Shoot

    Here at Parthenon we have the opportunity to tell many powerful and compelling stories for our clients. We’ve used our experience to […]

  2. Spring Cleaning for Your Website

    SEO. Search Engine Optimization. It’s a consistently hot topic in the digital marketing world. We talk about it a lot here at […]

  3. By the Numbers: The Power of Statistics

    Everyone loves playing the percentages. You find them filling up incredibly cool-looking infographics and looming large in PowerPoint presentations. Speakers emphasize […]

  4. Don’t Tank Your Rank: Why Website Redesigns & SEO Must Coexist

    Website redesigns are a tricky gambit when it comes to SEO. In the exciting rush to realize the vision for […]

  5. Cool Down a Hot Potato Topic

    Did anyone make it through election season without getting purple in the face in reaction to a friend’s social media […]

  6. Alt Text, SEO and Good Karma

    OK, content gurus, try this one on for size: Your site’s content has been optimized and SEO’d to the point […]

  7. Goal Posts: What Football Taught Me About Social Media

    The weather is getting colder, pumpkin spice lattes are here and football is in full swing. With fans sharing their heartbreaks […]

  8. 3 Effective Interviewing Tips for Writers

    Having written for a variety of different industries, I have one role model I try to follow each time I’m […]

  9. A Retweet Cheat Sheet: Maintaining personal brand integrity

    In the eight years I’ve used Twitter to communicate I’ve refined a few best practices for myself. Let’s explore the […]

  10. 4 Tips for Targeting Your Facebook Posts

    How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.

  11. Is My Social Media Campaign Working?

    I started a social media campaign — now what? You know your goals for your social media campaign (more Likes […]

  12. Rally The Troops: Getting Buy-In For Corporate Initiatives

    Remember the “all employees must attend” meeting late on a Friday afternoon? If so, you’re not alone. It usually meant […]