blogging

  1. 3 New Year’s Resolutions for Your Business Blog

    ‘Tis the season for New Year’s resolutions. You may be swearing off junk food or spending more time at the […]

  2. 6 Most Important Blog Metrics

    If your company has been blogging for a while without seeing an increase in website traffic, it may be time to rethink your strategy. Blog metrics can help you understand how your audience is finding you and the type of content that you should feature.

  3. 6 Steps for Relaunching Your Company Blog

    A company blog without content is like a ghost town in the Old West—abandoned, with few signs of inhabitants, and […]

  4. The 3 Easiest Ways to Find Blog Content Ideas

    Most companies today know the importance of maintaining an active blog and producing content on a regular basis – for […]

  5. I Don’t Want To Write a Blog Post Either

    Here’s the absolute truth about our blog posts at Parthenon: We all struggle with them. We grouse that we have […]

  6. Comments: More than bottom dwellers

    Build your brand! Get people talking! Love those comments and respond to them right away! The drumbeat of advice for […]

  7. Expand Your Reach with LinkedIn Sponsored Updates

    While almost all marketers are using content marketing tactics as part of the overall marketing strategy, one of their biggest […]

  8. Making the case for case studies

    It’s easy to brag on a job well done. It’s also smart business. When you’ve done something 1) right, 2) […]

  9. Blogging Made Simple: 5 Tips to Generate Ideas

    Businesses are finding that blogging is a good way to bring in new business and to keep engaging their existing clients. Here are a few tips to help spark your next blog topic.

  10. Sell Your Event Early, Keep It Alive Late

    Online and print strategies allow companies to maximize their events, but how do you do it the right way?

  11. Picture This: Connecting Photogs With Bootleggers

    Oh, for the days when attaching artwork to a blog simply meant pinging around the Internet, running searches and eventually snagging a suitable image and dropping it into place.

    You can still do that, but now you’re much more likely to get into trouble if that artwork is copyrighted and you haven’t asked for permission — or paid the photographer/artist.

  12. It’s How You Say It

    Are you typing in the written equivalent of, “thank you for calling” when you respond to a complaint or compliment?