Facebook’s new Paper app is the company’s effort to reinvent itself and deepen engagement with its members. How it will affect the future of Facebook.
brand as publisher
If you question whether brand marketing strategies are based on becoming media companies, the new Coke website has the answer.
A pair of New York Times’ articles regarding content marketing caught my attention recently: After Drought, Hope for Shows Made for Web and Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd.