LinkedIn

  1. 5 Tips to Get Your Business Started on Social Media

    Social media is one of the best platforms for your company’s story. But how do you get started? For most, engaging with […]

  2. Analytics: A Love Story

    Just like the novice dater faced with a wealth of possible matches, when you first dig into analytics for your business you’re probably going to be overwhelmed by the sheer amount of what you see.

  3. How To Make Your Content Marketing Perform On Every Platform

    How to use every piece of an employee newsletter or magazine to maximize its value through content marketing on all your social media platforms.

  4. Expand Your Reach with LinkedIn Sponsored Updates

    While almost all marketers are using content marketing tactics as part of the overall marketing strategy, one of their biggest […]

  5. Are you LinkedIn? 3 Easy Ways to get Connected

    With over 175 million users, most professionals are using LinkedIn, but there is a difference between being present and being active. Here are 3 easy steps to truly leverage LinkedIn.

  6. LinkedIn is a B2B Marketing Powerhouse

    LinkedIn is an underappreciated powerhouse when it comes to B2B marketing. While most recognize that LinkedIn is a natural for courting a professional business audience, most marketers continue to pour many more resources into other channels, such as Facebook and Twitter. A recent study from HubSpot may cause them to rethink their strategy. It found that LinkedIn converted leads at a rate of 4:1 over Facebook and 7:1 over Twitter.

  7. Maximize LinkedIn? Don’t Treat It Like Facebook

    Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners.

  8. Social Media – Not So Mysterious

    If you’re thinking about dabbling in social media, or jumping feet first into the frenzy, there’s good news and bad news. The good news is — there’s a ton of “how to” information available at your fingertips. The bad news is – there’s a ton of “how to” information available at your fingertips. A ton. Thankfully, most of it is quite helpful. There’s just so much of it to sift through. Who has the time?

  9. Just Married: Twitter and LinkedIn

    Good news for everyone addicted to social media: Twitter and LinkedIn are now working as one. Users of either social media platform can now sync their updates. This means you enter an update in one tool and it will update in the other.

  10. How (and why) to plan for interactive marketing

    The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles.

    Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010:

    1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the

  11. Social Media: The Minimum You Should Do

    While social media may appear to be ubiquitous (especially to those of us in the industry), a quick scan of usage numbers indicates there are still a large number of people on the sidelines. In the U.S., Facebook claims roughly 60 million users, LinkedIn estimates it has 21 million accounts and estimates place Twitter’s users at close to 12 million. In a country with almost 250 million people over the age of 18, that leaves a lot of room for growth.

  12. Social Media 101

    Still wondering how to get started on Twitter or Facebook? Resources to help people of all skill levels enter – and get the most out of – social media.