writing

  1. By the Numbers: The Power of Statistics

    Everyone loves playing the percentages. You find them filling up incredibly cool-looking infographics and looming large in PowerPoint presentations. Speakers emphasize […]

  2. 3 New Year’s Resolutions for Your Business Blog

    ‘Tis the season for New Year’s resolutions. You may be swearing off junk food or spending more time at the […]

  3. Reaching the Heart of Healthcare

    My dad passed away unexpectedly last month. I went home to Illinois for a week to spend time with family […]

  4. Cool Down a Hot Potato Topic

    Did anyone make it through election season without getting purple in the face in reaction to a friend’s social media […]

  5. 3 Effective Interviewing Tips for Writers

    Having written for a variety of different industries, I have one role model I try to follow each time I’m […]

  6. Complicated Topics, No Jargon

    When messaging must reach people who are not immersed in industry jargon, using it just creates confusion. So how do you translate a tough topic to a broad readership? Here are 3 good ways.

  7. 6 Most Important Blog Metrics

    If your company has been blogging for a while without seeing an increase in website traffic, it may be time to rethink your strategy. Blog metrics can help you understand how your audience is finding you and the type of content that you should feature.

  8. Engaging Your Readers the Old School Way

    The writing team here at Parthenon is made up of a bunch of rockstars. The nice part of my job […]

  9. How to Find Your Employee Hero

    Successful internal communications put a spotlight on employees who show the company values at work. The trick is to find them. All it takes is a shift in thinking, developing a few discovery tactics and letting go of an image of the “perfect” story.

  10. Lessons in Storytelling from a Sausage Biscuit

    After getting a biscuit with sausage breakfast sandwich one Sunday morning, I realized that I had seen the power of storytelling in action.

  11. Write Shorter: 3 Ways to Get to the Point

    Getting to the point can be tough. Here are 3 easy ways you can edit yourself to make your writing stronger.

  12. 4 Ways to Keep Website Content Fresh

    We build a lot of websites for clients. It’s important to keep that sparkly new website current by keeping your content up to date. Here are 4 of the most common things that need to be updated regularly.