This week, several of us attended the “So Fresh” Social Media conference here in Nashville. We had the opportunity to hear from amazing speakers about a wide array of subjects, but of course my favorite session was about how email and social media are merging together.

Greg Cangialosi explained that it’s important to not ignore your email marketing program, since it’s the “work horse” of your social media campaign. By integrating social media into your email marketing programs, you have the opportunity to convert your loyal audience into faithful fans.

Embedding links and the social media logos to all of your various social media channels like YouTube, Twitter and Facebook help readers know of more opportunities to interact with your brand.

Email will continue to be the “digital glue of the entire social web,” so be sure that all of your eNewsletter and email campaigns have social media links.