Weekly Video: Is the Blockbuster Model Archaic?

Between digital downloads, Netflix and DVD vending machines, some say Blockbuster is a dinosaur. That makes sense, since the Internet is taking over the universe. Consumers want to click or text — not drive, walk or reach for their landline (gasp) telephones. Soon every 10-year-old will have a smart phone.

This Onion News Network video pokes fun at the Blockbuster’s traditional brick-and-mortar renting:

Historic ‘Blockbuster’ Store Offers Glimpse Of How Movies Were Rented In The Past

While amusing, the Onion’s spoof may come to fruition if Blockbuster’s bankruptcy rumors are accurate. The company’s SEC filing earlier this week warned of a possible bankruptcy reorganization, and the company recently announced it will sell its European outlets.

The company has tried to keep up with the times with Blockbuster On Demand, smart phone partnerships and its own rental kiosks. While not too little, it may be too late.

I still visit actual Blockbuster stores. In fact, I have a video due back this evening. I understand that I can do this online or through the mail, but sometimes I just feel like browsing the aisles. And, though it may sound silly, between work and graduate school, I don’t want to spend any more time in front of a computer. On the other hand, maybe I’m the dinosaur.