WWW: When Weddings Web

There are many age-old traditions and formalities associated with engagements, wedding ceremonies and receptions. Something old, new, borrowed and blue. The cake and wedding bands are all classic elements. While wedding planning, it’s easy to incorporate many family and cultural traditions. But with time (and technology) comes new traditions and social media has changed the wedding industry vastly.

The news of engagement travels quickly through social media outlets such as Facebook and Twitter. But the role of social media in wedding planning doesn’t stop there.

Images and resources online provide couples a plethora of inspiration. Sites like theknot.com feature “real weddings,” personal blogs offer advice and Pinterest gives users a place to find and store ideas.

Selecting Vendors
Couples have an opportunity to discover vendors online rather than relying on personal recommendations alone. Many wedding vendors have beautiful websites featuring online portfolios and detailed blogs highlighting recent events. They also use Facebook and Twitter to share images, updates and receive compliments. While vendors can monitor Facebook comments by removing or rebutting the bad, online review sites such as WeddingWire.com and bridalhood.com allow couples to share and read candid vendor reviews.

Personalized Websites
Even with a hometown wedding, guests are likely to come from all over. Personalized websites allow couples to tell their story, provide travel information, give a weekend itinerary and list their registries (for easy online shopping). Websites can save expenses and the planet by eliminating the need for save-the-dates, directions cards and even RSVPs.

Photos and Video
Many professional photographers create an online album of the wedding coverage for couples to share and purchase photos. Couples can also gather photographs from guests by creating a common Snapfish account or Flickr tag. For guests that can’t attend a wedding, services like Live Vows or webcastmywedding.net allow them to watch live-streamed weddings from afar.

Even with the most traditional wedding, it’s hard to avoid the resources the Web and social media provide for the wedding planning process.