We’re back with part two of four in our blog series covering the most relevant facts on the top social networks – this time with Twitter. Twitter has gained a number of followers and a reputation over the last few years making it one of the first places online consumers go to share content, stories and real-time information. Take, for example, the recent VMA-reveal of Beyonce’s baby bump that sparked a record number of 8,868 tweets per second for the sharing site.
When we took a closer look at the stats and numbers relating to Twitter, we found that there is truly something for everyone on the site. Whether you are a young 20-something conducting a job search or a fortune 500 company managing its brand online, there is a conversation to be had.
In “following” true tweet fashion, we used the infamous hashtag to conveniently organize the data we’ve collected.
- 44% of users are between the ages of 18 and 34 (1)
- 46% of users are male and 54% of users are female (2)
- Over 200 million tweets are generated each day (3)
- Almost 88% of all people are aware of Twitter (2)
- There are now approximately 1 million registered Twitter apps (3)
- More than 18,000 search queries occur every second within the site (2)
- 80% of users use Twitter on mobile devices (4)
- 11% of the UK online population are active on Twitter (2)
- 13% of online Americans are using the site (5)
- 85% of companies are now using social media for recruiting purposes (2)
- 75% of users are more likely to purchase from a brand that they follow on the site (2)
- 80% of customer-service related Tweets are negative or critical (2)
- Tuesday and Wednesday are the peak days for tweets, especially those focused on news and conversation or self-promotion (1)
- 50% of users are considered “lazy,” meaning they have not tweeted within the last week (1)
- Only 5% of users create 75% of all tweets shared (1)
- Twitter is estimated to be worth $8 billion (2)
The data speaks for itself. Both men and women are using Twitter. Companies are using Twitter for recruiting and branding purposes. And consumers are turning to it for reassurance and confidence in the brands they know and love. Twitter is everywhere and everyone can find a way to participate that is both meaningful and relevant.
(1) HubSpot, Inc.
(2) Touch Agency
(3) Twitter Blog