Over the last few years, advertisers have learned a few things on how to truly engage customers. They’ve started providing consumers the opportunity to become an active participant in campaigns by creating sharable content. Ads are earning their way onto screens via votes on YouTube, comments, sharing and liking on various social media platforms and users are jumping on the bandwagon as well by creating spoofs and video responses; making campaigns even more successful.

This year, YouTube has given ten spots to the top advertisements of 2011. Only two of the ten were shown during the Super Bowl and those were parts of larger campaigns that spread across the web. The majority never even appeared on television! Check out what ten have made the cut here:

Most watched video ads of the year (not including music videos and trailers)

1. VW – The Force
2. T-Mobile – Royal Wedding
3. Chrysler – Imported From Detroit
4. DC Shoes – Ken Block’s Gymkhana Four: The Hollywood Megamercial
5. smartwater – Jennifer Aniston goes viral
6. Team Hot Wheels – The Yellow Driver’s World Record Jump
7. Old Spice – Scent Vacation
8. Apple – Introducing Siri on iPhone 4S
9. Samsung – Unleash Your Fingers
10. adidas – D Rose: adiZero Rose 2 The Bull