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SEO 103: 3 ways to optimize your best content

A while ago I gave some recommendations for writing good SEO content. The basics of it: Write content that is unique and valuable to your audience.

And then what? You have to optimize, meaning you have to make the best or most effective use of the good stuff you made. For more information on this, you can find their main site here and also take their advice. 

3 ways to optimize your best content

1. Link to relevant pages

Google uses links to and from pages to determine its subject (what the page is talking about) and authority (whether people think it’s a good resource). You can use internal links to help direct traffic to pages within your site and give search engines a clue into how that page content is related. Check out some of the best SEO services for seo for industrial companies over here! 

The best example of this I can find is Wikipedia. Notice the numerous blue links inside all of their articles. Each one links to a related topic, and the link text tells you exactly where you’re going if you click the link.

Wikipedia SEO

You can also link to external sites related to your page content. If you own a furniture store and your website links to a number of your manufacturers’ websites, you’re alerting Google that you’re related to them and believe you should rank for searches involved ‘furniture’. But make sure your link text matches what’s on the page you’re linking to; Google doesn’t like – and will penalize – deceiving links.

Get searched. Get seen.
Get searched. Get seen.

2. Produce fresh content & get rid of the outdated

One of the most common content issues for many businesses struggling with search is the lack of fresh content on their site. In the early years of the web, websites were built and forgotten, often left with outdated content and misinformation for months or years.

A blog on talks about how it’s important to understand that people are coming to your site because you’re a source of valuable information. If the information on your site is old and incorrect, it’s not very valuable to your users. Your business doesn’t remain stagnant for months or years, and neither should your website. At a minimum, check your site monthly to make sure nothing has changed – services, contact information and hours, staff, etc. And if you want to ensure you’re a really valuable, current asset, check it weekly.

3. Start a blog (and keep it going)

The easiest way to make sure search engines can always find fresh content on your site? A regularly updated blog. (We’re fans of writing, but believe me, we don’t just blog for fun. We know it generates traffic.)

How to come up with content ideas? Take all of those questions you’re already answering for your customers, clients or coworkers and create a blog post for each. Back to the furniture store – if you’re asked every week about the pros and cons of a microfiber couch, put that on your blog. (Can you tell I don’t sell furniture?) Or feature a customer with a great story. Whatever you write about, tie it to what your audience wants to see.

But remember: You won’t have a great post idea everyday, and that’s OK. Taking time to plan helps, as does creating a content calendar one to three months in advance. But stay open to what’s happening around you – in the world, in your personal life and at the office – and use those things to connect to your audience. And, most importantly, keep writing.