Parthenon Publishing has been named a finalist in three categories of PR Daily’s 2107 Content Marketing Awards.
All Parthenon entries are for work produced for BlueCross BlueShield of Tennessee. The finalists are:
Parthenon developed the Better Tennessee program for BlueCross BlueShield of Tennessee more than three years ago. It is a multi-platform communications strategy that includes a print magazine, email and social media (Facebook, Twitter and Instagram). Parthenon produces content for all channels on a turnkey basis.
Better Tennessee magazine was previously named Best Print Publication in the 2015 PR Daily Content Marketing Awards. In its evaluation of the publication, judges called the magazine, “content marketing at its best,” and said, “Better Tennessee is a superb magazine, conceived and executed with passion and skill, demonstrating over and over the supreme power of stories well told.”
Judges selected finalists from more than 130 entries, which includes work produced for companies such as Marriott International, Microsoft Corporation, Aetna, Cisco and the Coca-Cola Company. A full list of finalists is available on the PR Daily website. The judges will now review finalists to name the category winners on Dec. 18.