Bohan Expands Content-Related Services

Bohan, an independent, full-service advertising and marketing agency, announced today that Parthenon Publishing’s content creation services arm will now reside under the bohan brand, according to bohan President and CEO Shari Day. Parthenon’s Bobby Stark assumes senior vice president of content and business development role at bohan.  

The move expands bohan’s full-service offerings to include additional content creation talent along with email marketing and website development offerings. Bohan also offers in-house video content creation.

“Both bohan and Parthenon recognize the ever-increasing value that content creation contributes to effective and successful brand building,” Day added. “Bohan and Parthenon’s shared commitment to this belief led us in this direction, and our clients, existing and future, will reap the benefits.”

Established in 1990, bohan has major clients in tourism/hospitality, healthcare, retail and restaurants. Five Parthenon staffers, including Stark, will join bohan. Stark will report directly to Day in his new role.

“Great content and great brands go hand in hand,” said Stark. “In today’s dynamic business environment, two Nashville brands, bohan and Parthenon, are fortifying our commitment to our clients, both present and future, who entrust us to work alongside them as compelling storytellers.”

Bohan is one of the three largest advertising agencies in Nashville and employs approximately 75 people.

About bohan:

Established in 1990, Nashville-based bohan is an independent, full-service advertising and marketing agency. It has major clients in tourism/hospitality, healthcare, retail and restaurants. Accolades include Advertising Age Silver Award for Agency Culture, Advertising Age Southeast Small Agency of the Year and Modern Healthcare Agency of the Year. Learn more at BohanIdeas.com.

Media Contact: Trish McGee at tmcgee@bohanideas.com or (865) 654-6242