For Immediate Release: November 4, 2002

Parthenon Creates Marketing Materials for Arawak Expeditions

Arawak Expeditions has hired Parthenon Publishing to produce marketing materials for its Summer Youth Program.

Parthenon has created a brochure and direct marketing program to attract teenagers to its 21-day program.

Based in St. John, U.S. Virgin Islands, Arawak provides adventure tours for adults and youth.

Parthenon's approach was to highlight the excitement of the program through rich photography showing fellow teens enjoying the adventure and beautiful surroundings, said Parthenon Creative Director Michael Nott.

Arawak was founded in 1992 and has been running summer kayak trips for teenagers for six years. The mission of the youth program is to challenge, teach and inspire people, resulting in maturity, self-confidence and personal growth. The company can be found on the Web at www.arawakexp.com.

Parthenon Publishing Inc. provides custom publishing services - the creation of magazines, newsletters and digital media - to foster stronger relationships between corporations and their customers.