Bobby Stark

Bobby leads the Parthenon team in creating and delivering work that resonates with its audience and gets results. He takes on the role of strategist, communicator, marketer and editor for clients, guiding the staff to deliver their best possible efforts on every project. Before starting Parthenon Publishing, Bobby was president and founding partner of Hammock Publishing Inc., a Nashville-based custom publishing firm. Among his many roles at Hammock, Bobby served as publisher of MyBusiness, a 550,000-circulation magazine for small-business owners. Prior to Hammock, Bobby was account supervisor and director of multimedia services at the Buntin Group, a marketing, advertising and media firm. Bobby received his undergraduate degree from Vanderbilt University and his M.B.A. from the Jack C. Massey School at Belmont University. He is also a graduate of the Stanford Professional Publishing course and the Birthing of Giants, an executive leadership program managed by MIT, Inc. magazine and the Entrepreneurs’ Organization. He is the former president of the Nashville Chapter of the Entrepreneurs’ Organization and a past board member of the Juvenile Diabetes Research Fund.

  1. Parthenon a Finalist in 3 Categories of Content Marketing Awards

    Parthenon Publishing has been named a finalist in three categories of PR Daily’s 2107 Content Marketing Awards. All Parthenon entries […]

  2. 3 Keys to Successful Employee Communications

    Every organization wants to have effective employee communications. Most do not do it well. In fact, 85 percent of employees […]

  3. Parthenon Helps HCA Celebrate Nurses Week

    Parthenon is pleased to play a role in helping HCA celebrate Nurses Week (May 6-12, 2016). We do so each […]

  4. Better Tennessee Called ‘Content Marketing at its Best’

    When it awarded Better Tennessee magazine first place as the “Best Print Publication,” the Ragan 2015 Content Marketing Awards called […]

  5. 2015 Will be the Year of the Employee

    Rather than a tool or a platform, the focus of marketers in 2015 will be on an audience. It will be the year of the employee.

  6. 3 Things Great Magazines Do & 10 That We Love

    The staff at Parthenon recently got together over lunch to talk magazines. Here are the key things great magazines do and the 10 magazines we love most.

  7. Tricks of the Trade Show: 3 Steps to Success

    Many companies spend a significant amount of money to attend trade shows, but they skip the basic steps of trade show success.

  8. Facebook Reach: How Brands Can Stay Ahead of the Changes

    Marketers large and small are bemoaning the dramatic decline in the reach of their brands’ posts on Facebook. It’s something you should address, not ignore.

  9. So You’re A Publisher. Now What?

    Today more than 90 percent of companies use content marketing to drive sales, but many forget what publishing is about at its core. Here’s a reminder.

  10. What the Facebook Paper App Means for Marketers

    Facebook’s new Paper app is the company’s effort to reinvent itself and deepen engagement with its members. How it will affect the future of Facebook.

  11. Opting Out: What Google Shared Endorsement Ads Mean For You

    Google will soon put users’ names, faces and comments in “shared endorsement” ads. There’s a simple way to remove yourself.

  12. Expand Your Reach with LinkedIn Sponsored Updates

    While almost all marketers are using content marketing tactics as part of the overall marketing strategy, one of their biggest […]