Parthenon a Finalist in 3 Categories of Content Marketing Awards
Parthenon Publishing has been named a finalist in three categories of PR Daily’s 2107 Content Marketing Awards. All Parthenon entries […]
Parthenon Publishing has been named a finalist in three categories of PR Daily’s 2107 Content Marketing Awards. All Parthenon entries […]
Every organization wants to have effective employee communications. Most do not do it well. In fact, 85 percent of employees […]
Parthenon is pleased to play a role in helping HCA celebrate Nurses Week (May 6-12, 2016). We do so each […]
When it awarded Better Tennessee magazine first place as the “Best Print Publication,” the Ragan 2015 Content Marketing Awards called […]
Rather than a tool or a platform, the focus of marketers in 2015 will be on an audience. It will be the year of the employee.
The staff at Parthenon recently got together over lunch to talk magazines. Here are the key things great magazines do and the 10 magazines we love most.
Many companies spend a significant amount of money to attend trade shows, but they skip the basic steps of trade show success.
Marketers large and small are bemoaning the dramatic decline in the reach of their brands’ posts on Facebook. It’s something you should address, not ignore.
Today more than 90 percent of companies use content marketing to drive sales, but many forget what publishing is about at its core. Here’s a reminder.
Facebook’s new Paper app is the company’s effort to reinvent itself and deepen engagement with its members. How it will affect the future of Facebook.
Google will soon put users’ names, faces and comments in “shared endorsement” ads. There’s a simple way to remove yourself.
While almost all marketers are using content marketing tactics as part of the overall marketing strategy, one of their biggest […]