Bobby Stark

Bobby leads the Parthenon team in creating and delivering work that resonates with its audience and gets results. He takes on the role of strategist, communicator, marketer and editor for clients, guiding the staff to deliver their best possible efforts on every project. Before starting Parthenon Publishing, Bobby was president and founding partner of Hammock Publishing Inc., a Nashville-based custom publishing firm. Among his many roles at Hammock, Bobby served as publisher of MyBusiness, a 550,000-circulation magazine for small-business owners. Prior to Hammock, Bobby was account supervisor and director of multimedia services at the Buntin Group, a marketing, advertising and media firm. Bobby received his undergraduate degree from Vanderbilt University and his M.B.A. from the Jack C. Massey School at Belmont University. He is also a graduate of the Stanford Professional Publishing course and the Birthing of Giants, an executive leadership program managed by MIT, Inc. magazine and the Entrepreneurs’ Organization. He is the former president of the Nashville Chapter of the Entrepreneurs’ Organization and a past board member of the Juvenile Diabetes Research Fund.

  1. What is Parthenon Thankful for?

    The Thanksgiving holiday gives all of us a chance to pause and reflect on those things for which we are […]

  2. Parthenon’s Unum Magazine Receives Best of Show

    Parthenon’s work for Unum was recognized by the Insurance and Financial Communications Association (IFCA) with a Best of Show award […]

  3. Parthenon is Moving on Up

    After nine years of calling the building next to Target (and its in-house Starbucks) home, Parthenon is moving to new […]

  4. Road King Magazine Wins 10 Awards

    Road King magazine, published by Parthenon for TravelCenters of America, received a total of 10 awards, including a Best of […]

  5. Video of the Week: Old Spice Goes Viral

    This week the Parthenon staff viewed and discussed the phenomenal Old Spice campaign created by Wieden+Kennedy. While most had read […]

  6. Parthenon Adds More Talent to Our Team

    Parthenon is pleased to welcome four new additions to our team: Becky Eastridge, Diana Garrett, Candace Hutchins and Chrissy Seivers.

  7. Parthenon Supports Team William

    Parthenon Publishing was proud to be a sponsor of the Team William 5K Race at the Warner Parks today. The event supports efforts to increase reading scholarship opportunities for children with Down syndrome at the Vanderbilt Kennedy Center Reading Clinic and to promote awareness within the community.

  8. Parthenon Grows with TravelCenters of America

    I am happy to announce that Parthenon Publishing has expanded its relationship with TravelCenters of America LLC (TA). We have […]

  9. Jeff Jarvis Offers Tips for Truckstop Owners

    Yesterday, I had the privilege of hearing Jeff Jarvis, the author of the Buzzmachine blog and the book, What Would Google Do?, at the NATSO Show in Las Vegas.

  10. Video of the Week: The Wired Tablet Demo

    This week the Parthenon staff viewed Wired magazine’s video detailing how the publication might appear on a tablet computer.

  11. Socialnomics — Our Video of the Week

    To kick off our Monday staff meeting this morning, we played a video. My goal was to give people something to think about, talk about and share. I think it worked, so we’re going to do it every week.

  12. In the Digital World, We’re all in the Content Business

    No matter what your business, if you are doing anything online, you are really in the content business, according to attorney Robin Mitchell Joyce.