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Matt Thieleman

Getting the word out today means knowing how to use your website, print publications, social media and more. Once a message and a target audience has been established, Matt helps clients develop a workable, effective communication plan using the best formats, then follows through to be sure every step is executed properly. Throughout, he stays involved to address any glitches or adjust the plan if needed. Before joining Parthenon, Matt was a digital account manager for GannettLocal, a digital media agency in Nashville. He was the direct liaison between the client, sales representatives and the fulfillment team for website development, SEO, social media and email marketing projects. As a marketing assistant associate for University of Michigan’s Ross School of Business, he developed the school’s social media strategy, oversaw production of its educational and promotional videos, and managed its Google AdWords campaign.

  1. Don’t Overlook the Easy Wins

    I’m fairly certain that one reason Parthenon keeps me around is that I’m a relentless reader and learner. What I […]

  2. Staying Nimble: A Lesson from Inbound 2016

    “I had a keynote I had prepared that I was gonna give. Some of y’all know what’s about to happen…” […]

  3. Engaging Your Readers the Old School Way

    The writing team here at Parthenon is made up of a bunch of rockstars. The nice part of my job […]

  4. Reaching Your Event Audience in Real Time

    I’m asked all the time from clients for new ideas for reaching their audiences. That’s to be expected; it’s much […]

  5. The 3 Easiest Ways to Find Blog Content Ideas

    Most companies today know the importance of maintaining an active blog and producing content on a regular basis – for […]

  6. 4 Facebook Security Settings You Should Know

    Hackers and thieves suck. Thankfully Facebook security settings provide some good tools to help you keep your account safe.

  7. SEO 103: 3 ways to optimize your best content

    You’ve written uniquely valuable content that appeals to your website visitors. Here’s how you optimize it so that your audience actually sees it.

  8. New Nashville: Ramen, the Ballet & Johnny Cash

    There are two strong cultures alive and well in Nashville: old-time country and the progressive arts. Luckily “New Nashville” gives you the best of both.

  9. SEO 102: Is your content actually good or just good for SEO?

    The technical aspect of SEO is important, but Google says good content – content people want to read – is key to effective SEO. Is yours really good?

  10. SEO 101: Do You Really Know Why SEO Matters?

    Why does SEO matter? With more than 3 billion searches on Google everyday, if you’re not winning search, you’re not getting found.

  11. Timing Your Social Posts: Make Sure You’re Heard

    Optimize the timing of your social feeds to hit your audience when they’re most likely to engage. It’s not worth posting content nobody is going to see.

  12. Facebook Reveals Redesigned News Feed

    Last week, Facebook announced the most comprehensive update to their News Feed to date. The social network will begin rolling […]

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