Parthenon Staff

  1. Bobby Stark chosen as one of 30 Master Mentors of Launch Tennessee TENN program

    Parthenon Publishing is proud to announce that President Bobby Stark was chosen to be one of 30 Master Mentors in the Launch Tennessee TENN program.

  2. Grad School: How To Survive Your First Job

    Hear ye! Hear ye! If you’ve graduated within the last two years and have had a string of internships, fellowships, […]

  3. 5 Ways To Write An Engaging Email Subject Line

    What’s In A Subject? We’ve all done it. You write an email, maybe to a coworker or family member, and […]

  4. Truck Stop Spotlight: Engage Your Customers Where They Are

    As media platforms have multiplied and customers have become more bombarded, engaging them at the right time and in the right place is challenging.

  5. Anti-Abuse Advertisement Targets Young Children

    ANAR’s anti-abuse advertisement uses a lenticular top layer targets young children.

  6. Product Placement: Don’t Be Too Obvious

    Party Time! Excellent! Remember back in 1992 (yeah, it’s really been that long) when Wayne and Garth featured products, in […]

  7. Competitive Analysis: 5 Steps for A Quick Start

    Read up on your rivals the right way with our competitive analysis quick start guide.

  8. A Case Study: Chappy’s on Church

    I’ll be the first to admit: I have a borderline unhealthy relationship with reality TV. Don’t worry though, I balance […]

  9. How to Build a Solid Product Plan

    It seems simple enough: If you’re listening to your customer, you should have a good idea of what they need. […]

  10. Communication Is Key!

    Understanding and managing multiple facets of any project is vital to it flourishing. You have employees, budgets, timelines, vendors, scopes, […]

  11. Online Reputation Management: The Comments

    So you’ve been managing your online reputation per our snazzy four tips to get you started. Your LinkedIn and Facebook […]

  12. Is Your Brand Living In Real Time?

    In the age of social media, real time marketing is key to success. Here are 3 ways to do it right.