3 Questions to Ask Before Taking Print to Digital
If you are thinking of taking your print publication digital, consider these questions to ensure a smooth transition.
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Key Metrics You Should Use For Social
Formulating an exact ROI from social media may be challenging, metrics can provide clues as to whether or not you are making progress.
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Custom CMS vs. Open Source
Can you build me a custom content management system? The quick answer is yes. The longer one is that we need to have a conversation about your needs.
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The Language of Logos
A logo is a company’s identity. It is often the first chance to communicate who you are and create a lasting impression on consumers.
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Trend Watch: Color Blocking & Digital Design
Microsoft, Target and USA Today are all using color blocking in their print and digital design. Find out what it is and where the trend came from.
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Are you LinkedIn? 3 Easy Ways to get Connected
With over 175 million users, most professionals are using LinkedIn, but there is a difference between being present and being active. Here are 3 easy steps to truly leverage LinkedIn.
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Blogging Made Simple: 5 Tips to Generate Ideas
Businesses are finding that blogging is a good way to bring in new business and to keep engaging their existing clients. Here are a few tips to help spark your next blog topic.
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Getting Savvy on #GivingTuesday
On Cyber Monday, deals become deals with all the rest, and the only competition method is a lowered price tag. But now we have #GivingTuesday with the fairest price tag of them all: the one that gives back.
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How to Speak Their Language: DiSC Profiles
We all have ways we prefer to interact. Our goal is to help our clients produce engaging communications, so we use DiSC to help us better communicate as a business and with each other.
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Email Marketing Tips You Can Use Now
Once again, the ExactTarget conference, Connections 2012: Inspire the Future, was informative and impressive. Parthenon is a long-time partner of ExactTarget, an ever-expanding and robust email marketing provider.
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4 Metrics for Calculating Social ROI
After much planning, you’ve executed your social media strategy. It’s been going for a few weeks now, so when should you start wondering if it’s working? How will you know if it is successful? What metrics can you use to determine success?
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The New Office Supplies
When I watch Mad Men it makes me glad we don’t use typewriters at Parthenon. Partially because my “digital media” job wouldn’t exist in typewriter land but also because they look like a huge hassle.