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  1. Reaching the Heart of Healthcare

    My dad passed away unexpectedly last month. I went home to Illinois for a week to spend time with family […]

  2. Using Facebook to Fill Healthcare Seminars

    Seminars are a great way for hospitals to reach out to patients with a particular medical issue. If they’re marketed […]

  3. Parthenon Helps HCA Celebrate Nurses Week

    Parthenon is pleased to play a role in helping HCA celebrate Nurses Week (May 6-12, 2016). We do so each […]

  4. Better Tennessee Called ‘Content Marketing at its Best’

    When it awarded Better Tennessee magazine first place as the “Best Print Publication,” the Ragan 2015 Content Marketing Awards called […]

  5. Reputation Management & My Daughter’s 1st Birthday

    What do reputation management and drinking too much at your daughter’s first birthday party have in common? More than you might think.

  6. Marketing M.O. – Be Effective, Not Just Different.

    Marketers love to tout the effectiveness of their new and different solutions. But is different really better?

  7. 5 to Follow: Healthcare in Nashville

    According to Nashville Mayor Karl Dean, the healthcare industry is Nashville’s largest employer – and the fastest growing. The industry employes over 210,000 people among an estimated 250 companies throughout Nashville! Among this fine group of companies, there are quite a few social media powerhouses. We picked 5 that we think you should check out:

  8. Mobile’s Role in Health Care Marketing

    Marketers have typically considered the benefits of mobile marketing with a rather simple decision making framework: If you’re reaching a […]

  9. How Custom Publishing Can Improve Healthcare

    Last fall I attended a talk given by James Merlino, M.D., of the Cleveland Clinic. Merlino serves as chief experience officer, where he leads a variety of initiatives designed to create a better patient experience from first point of contact through discharge.

  10. Going Blue for Colon Cancer Awareness

    If you were to swing by Parthenon today, you might notice a trend: everyone is dressed in blue. The Colon Cancer Alliance has declared today Dress in Blue Day – a day dedicated to promoting awareness about colon cancer and encouraging people to get their colon checked.

  11. Paying Attention to My Own Editorial

    I recently wrote an article about skin blemishes and protecting oneself from the sun and skin cancer for one of our healthcare publications. The article prompted me to take a look at my own fair skin.

  12. Client News: StopColonCancerNow.com Launches

    One of our health care clients, AMSURG Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.