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  1. How to Exploit a Solar Eclipse

    Our 3-day promotion of the Nashville eclipse planning tips increased our website traffic 1,000% over the previous week with less than $300. Here’s how.

  2. Shadowing NASA’s eclipse social-media strategy

    The totality strip of Monday’s eclipse will shade a 70 mile-wide path across North America, and NASA Social, the agency’s […]

  3. Networking Without Nametags

    July marks my one-year anniversary at Parthenon Publishing, and I owe finding and securing this job to years of organic […]

  4. How to Make Social Media Work for Non-Profits

    Every organization knows they need a Facebook presence, or a few social media pages. Why is that? Primarily it’s these […]

  5. 5 Tips to Get Your Business Started on Social Media

    Social media is one of the best platforms for your company’s story. But how do you get started? For most, engaging with […]

  6. Influencer Marketing for Restricted Areas, NASA’s Latest Spin-off

    Your core business is strong, your team is doing good work and you’re already doing your best to tell the […]

  7. Make the Most of Professional Conferences with Twitter

    Thoughts on maximizing conference attendance via Twitter, in the stylings of Dr. Seuss (kind of): You have elected (or been […]

  8. Analytics: A Love Story

    Just like the novice dater faced with a wealth of possible matches, when you first dig into analytics for your business you’re probably going to be overwhelmed by the sheer amount of what you see.

  9. Goal Posts: What Football Taught Me About Social Media

    The weather is getting colder, pumpkin spice lattes are here and football is in full swing. With fans sharing their heartbreaks […]

  10. Successful online marketing strategy goes beyond the website

    Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]

  11. A Retweet Cheat Sheet: Maintaining personal brand integrity

    In the eight years I’ve used Twitter to communicate I’ve refined a few best practices for myself. Let’s explore the […]

  12. 4 Tips for Targeting Your Facebook Posts

    How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.