Great content only matters if people can find it.
Most websites are discovered through search, and ranking high in that search is how people find your content.
Sites on the first page of Google generate 92% of all clicks. If you want to be seen, you have to be there. But you also need to monitor the conversation about your brand, amplify the positive and address the negative.
Parthenon Publishing’s digital strategists stay on top of an ever-changing SEM landscape and work with your company to determine which of many SEM tools can help to improve its ranking.
Sites on the first page of a Google search generate 92% of all clicks.