The Health Foundation of one of Tennessee’s top insurers wanted to bring attention to its support of hundreds of nonprofits that improve health and transform lives in the state. Better Tennessee, a multi-platform brand, celebrates those organizations by telling the stories of people who have been helped. The goal: inform, educate and inspire healthcare providers, legislators and the general public.
Better Tennessee magazine is published twice a year. In its first year of publication the magazine was named Best Print Publication in the national Ragan Content Marketing Awards, and described it as “demonstrating over and over the supreme power of stories well told.”
Better Tennessee website features all of the magazine content, plus exclusive web-only content about the people and programs helping to improve health in Tennessee. An interactive map of the state offers details about all of the organizations that the foundation supports.
Better Tennessee social media posts on Facebook, Twitter, Instagram and LinkedIn promote articles on the website and spur interaction with a targeted audience.