AmSurg is the nation’s largest operator of outpatient surgery centers. Endoscopy is one of its main service lines, and Parthenon developed an email marketing program that reinforces the importance of regular health screenings. The Butt Seriously newsletter focuses on colon cancer prevention, going out to patients of more than 100 AmSurg Centers.

Parthenon also built a customized content management system that supports more than 200 individual AmSurg Centers’ websites, enabling brand consistency and local content.