"Oh no! Not another eNewsletter!"

We want to deliver value, not create clutter.

Like you, we get a lot of email. We're definitely not craving more. However, we do get some emails that we open, read and learn something from. That�s what we hope to do with this eNewsletter. Our goal is to deliver value to you, by sharing ideas, some examples of successful communications strategies (both ours and others) and a few quick tips that you can put to use in your print and online communications right away.

In short, we want it to be worth your time to read it on a monthly basis. If you don�t want to receive it, please don�t hesitate to unsubscribe. We don�t want to create clutter. We want to deliver value.

Reading Material: Print or Digital?

The Future of Print in the Digital Age

If you want to whip a group of publishing professionals into a frenzy, you need only pose this question: "Is print dead?"

Case Study

Drive-Buy Truckers

How an eNewsletter helped the Road King Club reach their big-rig customers.

Parthenon Profile

Greg Siedschlag

Hometown: Knoxville, Tennessee
Title: Web Content Manager

So, what does that mean you do? I work with websites and eNewsletters. I write, edit and rewrite. I work directly with clients on their eNewsletters and content changes. I troubleshoot deliverability issues with email. I do whatever needs to be done.

Proudest achievement at Parthenon? Revamping a monthly quality tips eNewseltter to increase open rates by using email marketing best practices.