Bobby leads the Parthenon team in creating and delivering work that resonates with its audience and gets results. He takes on the role of strategist, communicator, marketer and editor for clients, guiding the staff to deliver their best possible efforts on every project.

Before starting Parthenon Publishing, Bobby was president and founding partner of Hammock Publishing Inc., a Nashville-based custom publishing firm. Among his many roles at Hammock, Bobby served as publisher of MyBusiness, a 550,000-circulation magazine for small-business owners. Prior to Hammock, Bobby was account supervisor and director of multimedia services at the Buntin Group, a marketing, advertising and media firm.

Bobby received his undergraduate degree from Vanderbilt University and his M.B.A. from the Jack C. Massey School at Belmont University. He is also a graduate of the Stanford Professional Publishing course and the Birthing of Giants, an executive leadership program managed by MIT, Inc. magazine and the Entrepreneurs’ Organization. He is the former president of the Nashville Chapter of the Entrepreneurs’ Organization and a past board member of the Juvenile Diabetes Research Fund.